The Home Of Martial Arts, ONE Championship, has joined forces with Xiaomi, Intel, HP, and Logitech.
These new strategic partnerships – announced on Monday, 11 May – will span across multiple ONE platforms, including the organization’s martial arts and esports businesses, as well as ONE Studios and The Apprentice: ONE Championship Edition.
ONE Championship Chairman and CEO Chatri Sityodtong views this partnership as a significant accomplishment for both parties.
“The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs,” Sityodtong said in a press release.
“We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”
President of International, Xiaomi, Shou Zi Chew echoed similar sentiments, noting that the true winners of this unique partnership are none other than the millions of fans worldwide.
“As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world,” he said.
“Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”
Since its inception in 2011, The Home Of Martial Arts has evolved into Asia’s largest global sports media property in history with a global broadcast reach of 2.7 billion potential viewers across more than 150 countries.
ONE has achieved some of the highest TV ratings and social media engagement metrics across Asia with its unique brand of Asian values and world-class athletes and production.
As the world’s largest martial arts organization, ONE features bouts across the full spectrum of martial arts, such as Muay Thai, kickboxing, mixed martial arts, karate, silat, sanda, lethwei, taekwondo, submission grappling, and more.