adidas Malaysia brought the performance level of adidas Runners Kuala Lumpur to even greater heights in conjunction with the latest launch of the ULTRABOOST 20. Close to 300 local adidas creators, adidas runners KL members and media friends came to explore the Space Race which is powered by app-based augmented-reality race provider – District.
Taking runners through a new format of urban running by chasing checkpoints, runners were required to complete the 6KM course, collecting marks at 11 checkpoints. Apart from the race, runners were also treated to an array of on-ground activities such as body mass calculation, hip strength assessment and special recovery services such as Cryotherapy.
To end the morning, the Top 3 Male and Female walked away with cash vouchers worth RM 1000, RM 600 and RM 200 respectively.
SS20 Ultraboost 20
adidas adds a new addition to the BOOST family through the partnership with ISS U.S. National Lab managed by CASIS. Greater technology awaits runners as the BOOST technology is in plans to be sent to the orbiting ISS for research and development of future products.
The design for the Ultraboost 20 is similar to the construction of a space shuttle, with every element maximised for a specific performance-driven function. It features a new Tailored Fiber Placement technology and stretchweb outsole which is paired with the iconic BOOST midsole to provide runners the ultimate combination of responsiveness and comfort. The new silhouette is a result of runner’s data combined with countless hours of research and development to give runners the confidence to go beyond.