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American Tourister, the world’s leading fashionable, youthful, international luggage brand, is proud to announce the signing of international football superstar and fashion icon, Cristiano Ronaldo, as its new brand ambassador for 2018.

Cristiano Ronaldo is undoubtedly one of the best footballers of all time, with a significant number of prestigious awards and accolades under his belt, both on and off the pitch. With a world record of having the most FIFA Ballon d’Or Awards (2008, 2013, 2014, 2016 and 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won 24 trophies over the course of his illustrious career, including four UEFA Champions League titles. He also captained Portugal to victory in the 2016 UEFA European Championship. Cristiano is most definitely one of today’s most popular and recognisable sporting icons.

Sports aside, however, he is also highly revered as a popular culture and fashion icon the world over. Dynamic, stylish and confident, with a global following of more than 230 million fans across Facebook and Instagram, Cristiano embodies the soul of the American Tourister brand. His appointment also comes as football fever begins to grip global audiences ahead of the FIFA World Cup, which kicks off in Moscow, Russia on 14 June 2018.

Expressing his excitement on the signing of Cristiano, Subrata Dutta, President of Asia Pacific at Samsonite, said, “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition, and enabling us to take the Brand to the next level.”

Equally delighted to join the American Tourister family, Cristiano said, “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveler myself, I appreciate the need for high quality luggage that still allows you to express your personality.”

Since its inception in 1933, American Tourister has grown to become one of the most trusted and recognised brand names with a heritage that spans more than 80 years. The brand’s commitment to offering durable and affordable luggage continues today with a tradition of marrying superior quality and design with great value, offering a wide selection of travel gear for everyone.

American Tourister products are available at selected major retail outlets in Malaysia.