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Axiata has launched its first eSports tournament called Axiata Game Hero
which will see Free Fire – Battlegrounds
(“Free Fire”) players from across South and Southeast Asia, vie for the top spot and a chance to win a share of MYR500,000 in prize money.

Axiata Game Hero is the first mobile gaming tournament of its kind in the region and involves the participation of Axiata’s operating companies from four countries across Asia, namely: Celcom Axiata
(Malaysia), Smart Axiata (Cambodia), XL Axiata (Indonesia) and Robi Axiata (Bangladesh).

Peggie Lim, Head of Product Innovation & Partnerships said, “We envision Axiata Game Hero as a platform that connects people from different countries together no matter the language, culture, or distance through their shared love for mobile gaming. We have received great support from all of our operating companies, and we hope to bring this mobile gaming tournament to an even wider audience in the future.”

For this inaugural tournament, players will compete in Free Fire – Battlegrounds –
a mobile battle royale game developed by Garena and licensed by Axiata’s partner, Techninier Sdn Bhd, a homegrown Malaysian company. Set on a remote island, the game pits 50 players against each other in 10 minute sessions to determine the
winner: the last person standing at the end of the game.

The top three squads from each participating country will be flown to Kuala Lumpur, Malaysia, for the Axiata Game Hero finals in November, where they will battle it out for the grand prize. eSports in general has seen tremendous growth in recent years, with a projected market value of over USD $74.4 billion in 2019 – spurred by easy access to mobile devices and high
speed internet connections:

“As one of the leading telecommunications companies in the region, Axiata is committed in delivering a seamless mobile experience to our subscribers. Hosting a mobile gaming tournament, which requires low latency and high bandwidth, showcases the capabilities of our network infrastructure across all of our service providers in Asia,” said Peggie Lim.

The Axiata Game Hero tournament is open to all Celcom (Malaysia) subscribers with a minimal weekly fee of MY4.00. Interested participants may download Free Fire from either Google Play or Apple App Store and will need to maintain an active subscription throughout the entire duration of the tournament (four months) to be eligible.