What were you up to back in 1999? Were you looking forward to welcome in the new millennium? For David Beckham, 1999 was the year he unleashed himself. It was a year of passion, a year to be remembered. In that year, he reached the peak of his career ladder and started his loving family. Today, adidas joins hands with David Beckham to launch the ULTRABOOST19 DB99 limited edition running shoes in tribute to his epic rise to the top.
Dubbed as the ULTRABOOST19 DB99, the name was inspired by David’s initials and the 99 stands for the year of 1999, a year of particular importance to him. The design was inspired by the life story of David Beckham, both looking to the past and to the future. In 1999, he married his wife and their eldest son was born. Also that year, David led his team to win a number of important tournaments and helped his club to attain the legendary UK Treble title.
“1999 was an important year for me, in terms of both career development and personal life. So, this pair of shoes is extraordinarily special to me.” said David in an interview, “The colours chosen for the design are white with a flash of orange. I have always loved white trainers. The eye-catching fluorescent orange and the letters DB99 in black are a perfect match.”
adidas has embodied the spirit of unleashing one’s potential with a fashion forward attitude through the partnership with David Beckham on the ULTRABOOST DB99. DB99 is printed on the tongue label and on the sole of this limited edition pair of shoes. Compared to previous models in the ULTRABOOST series, the ULTRABOOST19 range has adopted a lighter fabric.
The breathing pads on the sides and the sole have been enlarged to enable breathability whilst training. A streamlined shape has been used on the outline, whilst smooth lines are found on the top and the sole. Without sacrificing on style, the designers have strived to create a natural wearing experience. As expected, the ULTRABOOST19 DB99 has inherited the technological advances of the ULTRABOOST range which cares for the foot in action.
The Primeknit 360 Vamper is a unique cut that is designed to enable an easy and comfy exercising experience; the insole features the BOOST Technology which moves seamlessly with the runner from set off; the built-in Torsion Spring system, located in the midsole, maintains the stability of the runner when the foot lands – enabling an energetic workout experience.
The adidas ULTRABOOST19 DB99 running shoes will be retailing at the price of RM850. The shoe will be available on www.adidas.com.my and at selected adidas stores starting 1st November 2019.