Sports Industry Coalition extends gratitude for the reopening of mass participation for sporting events

The Sports Industry Coalition (SIC), which represents the majority of mass participation sporting event industry players in Malaysia extends gratitude to the Malaysian Government on the latest announcement regarding reopening of mass participation sporting events.

The COVID-19 pandemic has caused sporting events across the globe to come to an
unexpected halt, resulting in massive financial losses and uncertainty over the future of the

Based on the survey conducted by SIC on its members, in 2020, over 90% of mass
participation sporting events were called to postpone or cancelled, resulting in an
unprecedented economic loss of over 95% in revenue and a major reduction of 85% in total
workforce. Industry players such as event organisers, service providers, suppliers as well as related manufacturers were affected, with their earnings taking a nosedive to zero income
since the beginning of the pandemic.

Mass participation sporting events in 2019 attracted over 4.2 million participants, including
inbound travellers supporting the sports tourism sector, which contributed over RM 550
million in economic impact.

The Sports Industry Coalition was formed on 18 March 2021 and consists of 75 industry
players which include event organisers, service providers as well as related manufacturers
and suppliers who make up the members of the coalition.

“The coalition started when the mass participation community found us unrepresented & our voice unheard. The members of the coalition now have a platform,” said WS Khoo, Technical Operation & New Business Development, ChampionChip Sports Timers Sdn Bhd.

This announcement is a welcomed reprieve and would provide a much-needed breathing
space for the mass participation sports industry players who have lost their source of
income. Their businesses are still reeling from the impact of the Covid-19 pandemic and are
yet on the road to recovery.

“The Sports Industry Coalition wishes to express its deepest gratitude and thank YB Dato’ Sri
Ahmad Faizal Azumu for his support to the industry. Although reopening will be a slow and
steady process, and will appropriately vary across the country, this is a small step in the right direction not only for the sports industry but for the entire country, “ said CG Lim Regional
Director from World Endurance Malaysia who are also the organisers for IRONMAN events
in Malaysia.

“SIC would also like to take this opportunity to thank Kementerian Belia & Sukan (KBS) for
their efforts to reach out to the industry which lead to the reopening of the sector. They
have engaged with and listened to the industry players to gather feedback and ideas on how
to get the mass participation sports industry going again during these challenging times, without compromising health and safety,” said Azman Fahmi, Chief Operation Officer from
MUSE Group Asia the organisers of Spartan Malaysia.

According to the guideline, the industry will continue to be fully compliant with standard
operating procedures. The mass participation sports industry will carry on supporting efforts
to help the country get through these unprecedented challenging times.

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