After a long-awaited kick off to UEFA EURO 2020™, fans around the world tuned into the opening ceremony on June 11, presented by vivo. Bringing to life the brand’s passion for making the beautiful moments in life even more magical, the showstopper of a performance included a collaboration between three great artists, Martin Garrix, Bono and The Edge, leading to a virtual performance that allowed fans across Europe and the world to feel closer to the tournament.
Capture Beautiful Moments with X60 Series Professional Photography Capabilities
Recently launched ahead of the tournament and featured in the new “To Beautiful Moments” campaign is the vivo X60 Series. As the first vivo smartphone co-engineered with ZEISS, a global leader in optics and opto-electronics, the X60 Series integrates the user-oriented innovation of vivo and the superior expertise in mobile imaging of ZEISS to culminate in outstanding software and hardware capabilities.
Featuring cutting-edge design from vivo and professional camera system co-engineered with ZEISS, the X60 Series is the ideal photography flagship smartphone for the tournament, bringing unparalleled sharpness, clarity and image quality to help users capture enjoyable moments on and off the pitch. The X60 Pro comes with the advanced Gimbal Stabilization 2.0. The X60 Pro utilizes the latest VIS 5-axis video stabilization technology, allowing users to obtain clear shots of objects in dynamic motion with greater accuracy.
The combined best-in-class optical lenses, sensors, image processing algorithms and diverse multi-modal features allows users to enjoy technologies that were previously only limited to professional photographers.Surrounding the tournament, vivo debuted its “To Beautiful Moments” campaign – a platform that encourages and enables fans to be in the moment, whether virtually connecting with friends and family or reveling in the magic of the live experience.
Celebrate Beautiful Moments with the Ultimate Selfie Smartphone V21 Series
Smartphones have become an extension of the consumer’s lifestyle to record and capture the joy-inspired moments of their lives, causing mobile photography to become a critical part of user experience.
vivo also recently launched the V21 series (V21e/V21/V21 5G), the ultimate selfie smartphone in global markets. The V21 series showcases a unique Optical Image Stabilization (OIS) front camera housed within one of the industry’s thinnest smartphone designs to deliver a mobile experience where advanced technology meets style.
The V21 series sports a unique 44MP front camera with OIS which, combined with Electronic Image Stabilization (EIS), AI Night Portrait, Eye autofocus and a groundbreaking light sensor, creates a software-hardware synergy to capture clearer selfies and high-quality videos anytime, on and off the pitch.
Bringing People Together Through the Love of the Game
“The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game,” said Michael Owen, UEFA EURO 2020™ ambassador. “While the experience will be different this year, I am excited to be teaming up with vivo to encourage and enable fans to be in the moment and bring their energy and passion into one of the most beautiful moments of the tournament.”
Let the world see your passion! Cheer now! During the closing ceremony, which will be a combination of live-action and augmented-reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.
“Football is back, and the game has never been more eager for fans’ dedication, passion and presence. vivo is calling all football fans to rally once again to celebrate this beautiful moment, and we’re thrilled to be able to bring fans’ love for the beautiful game into the event with the help of technology,” said Spark Ni, senior vice president and CMO of vivo.
Fans who submit their videos and photos with #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on July 11.
vivo Malaysia kickstarts #vivoSuperTime TikTok challenge, calling on fans to create, capture and share the beautiful moments surrounding the tournament. The #vivoSuperTime TikTok challenge is open to all residents of Malaysia from now until 8 July 2021, and eight lucky winners will stand a chance to win the latest vivo V21 Series smartphone.
vivoSuperTime TikTok Challenge Participation Mechanics:
Step 1: Register a verified TikTok account and follow @vivo_malaysia on TikTok.
Step 2: Record a TikTok video with the #vivoSuperTime TikTok filter and post it on TikTok feed based.
Step 3: Participants must include caption with hashtag #vivoSuperTime, ToBeautifulMoments, #CheerNOW and tag @vivo_malaysia.
Step 4: Participants must ensure that their TikTok account is set to public.
Empowering communities through a mutual love for football
Under the vivo Care Program initiative, vivo is enabling customers to play their part by purchasing smartphones through vivo’s official e-store, and with each purchase, vivo will be donating RM35 to the Pan-Disability Football Club. The funds collected will support them in building a dedicated training centre and facilities for disability football in Malaysia.
The fundraising campaign will be running from 11 June until 11 July 2021. “vivo stands firm on its belief of empowering communities, especially underserved ones, and enable them to get through these unprecedented times. In addition, vivo has recently debuted our “To Beautiful Moments” campaign in conjunction with the UEFA EURO 2020™ official tournament with hopes of bringing people together through the love of the game and help them to create, capture and share the beautiful moments surrounding the tournament,” said Mike Xu, Chief Executive Officer of vivo Malaysia
“Disability is not a barrier and our passion for sports has no limits. It creates opportunities for people to share and connect through sports, especially for our athletes with disabilities. We appreciate the given opportunity by vivo to share our football dreams with the world despite these challenging times,” said Sunny Shalesh, Founder of Pan-Disability Football Club. Pan-Disability Football Club is a football inclusion program that enables young people and adults with any disability to participate in regular, organized football matches and coaching sessions in a safe and enjoyable environment. The club strongly advocates football as a social development tool for 10 classifications of people with a disability.
The #vivoSuperTime and “vivo Dream Field” initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life vivo’s passion for making every moment more magical for its users. To learn more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020.