LaLiga, the Spanish football league, returns to Malaysia to charm and attract Malaysians on the iconic culture, history, and tradition of spanish sports. On April 7, 2021, LaLiga hosted a vibrant media event at Marta’s Kitchen, Hartamas to present its most exciting LaLiga derbies.
On top of that, LaLiga wants to prepare the nation to get ready for the most watched game in the world, Barcelona vs Real Madrid. In Malaysia, nothing unites the country’s love and excitement like the passion for sports.
The aim of the event was to raise awareness for each of the Derbies being played in LaLiga this season which are the Valencia Derby, the Basque Country Derby, the Madrid Derby and finally the Seville Derby. LaLiga explained in further details the proud history of the competition and world-class teams which brings talent and heart to every defining encounter.
Speaking at the event, LaLiga’s representative in Malaysia, Giorgio Pompili Rossi said “Bringing LaLiga closer to our fans and the media in Malaysia is our priority. At LaLiga we’re exporting the league and the whole country with the culture and the tradition all over the world. Malaysia has many diversities where both football and cuisine are relevant to the nation. Through this event, we hope we are able to provide our guest with one of a kind experience”.
Adding on to the excitement, LaLiga had special appearances by Oliver Buff, former Real Zaragoza player & current Selangor FC and Jose Miguel Cornivos Lafuente, the ambassador of Spain who explained the love they share for spanish football, culture, and gastronomy.
Guests got a chance to witness performances by Dr Sergio Camacho, the Director of Performing Arts of the University of Nottingham Malaysia, with his ensemble “Chino~Latino”, a Spanish mix Malaysian fusion band that blends traditional Spanish rhythms with Malaysian Chinese instruments.
And what better way to add the culture of food and sports together but with Malaysian-based Spanish Chef, Chef Marta who showcased live, one of her special spanish delicacies “Valencian Paella”.
LaLiga is much more than just Real Madrid, Barcelona and the El Clasico, it’s about passion, culture and heritage. LaLiga continues to build its brand’s presence in Malaysia through events such as this one.
Malaysians are becoming more and more familiar with LaLiga, its various big games and most of all its Derbies, which are highly captivating. LaLiga inspires new fans of their beautiful games, educating them of the Spanish league and the best in world football.