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Global sports brand PUMA released an eyecatching new colourway for the much-hyped PUMA Future 18.1 with an exciting launch event here in Malaysia.

The latest ‘Frenzy Pack’, which comes in a striking combination of ‘Deep Lagoon’ and ‘Green Gecko’, will be worn by all PUMA professional athletes this week, right up until the end of the season when attentions turn firmly towards Russia and the 2018 FIFA World Cup.

Held in a highly immersive setup in the heart of Kuala Lumpur, PUMA Malaysia played host to a strong crowd of local Puma footballers, football influencers, industry guests, and members of the media at the launch which showcased Puma’s involvement in football and culture.

Puma Malaysia gave the audience a perfect opportunity to explore andexperience the all-new Puma FUTURE at the event through interesting elements such as a high energy ‘2 vs 2’ caged football setup, competitive skills stations for the audience to put the boots through their paces, as well as a lacing station 2 which allowed guests to explore the unique NETFIT infinite lacing technology of the Puma Future boots.

PUMA’s Southeast Asia Marketing Manager, Tim Tham, mentioned that the boots provide the ultimate on pitch expression, allowing players to truly stand out with their own unique lacing designs.

“FUTURE is the first football boot with a truly customizable fit. What made it a big hit amongst football enthusiasts is the NETFIT technology, which enabled the wearers to lace their boots in any way they want in order to fit perfectly, no matter the foot shape or lock-down need,” said Tim.

The FUTURE 18.1 “Frenzy Pack” is now available in PUMA KLCC, Pavilion and Sunway Pyramid. It will be worn globally by the likes of Antoine Griezmann, Marco Reus, Marko Arnautovic, Nacho Monreal and Adam Lallana.

Lace your way to the future by following @PUMAFootball for any updates and check out #PUMAFuture #NewLevels to keep yourself posted.